“At the end of the day, he didn’t resonate,” said David Latterman, a San Francisco political consultant who supported Newsom in both his races for mayor but grew critical in recent months. “The issues he was talking about — high-tech, biotech, green this, environment that — are important. But not for a lot of people at a time the state is a disaster zone.”

Much of Newsom’s campaign was predicated on the notion that he could replicate Barack Obama’s success at riding social-media networks to excite young voters and attract other normally inattentive Californians. He worked hard to build the state’s most expansive electronic grass-roots operation. He raised money online. His events were organized via Facebook. He was a regular on Twitter, even from his wife’s bedside immediately after she gave birth.

Ultimately, however, none of that translated into broad success or financial support for the first-time statewide candidate. A Field Poll released earlier this month showed Newsom far behind Brown, who, at least publicly, all but ignored his challenger. The attorney general had the support of 47% of Democratic voters, compared with just 26% for Newsom. The only voters among whom the mayor was leading were those 18 to 39 — some of the least likely to turn out. With them he had a 9% advantage.

More important, Newsom trailed badly in the money chase. He had $1.2 million in the bank at the end of the last reporting period in June and had raised only $709,000 since. Brown had $7.4 million on June 30 and has raised $1.3 million more since.

Earlier this month, Newsom brought in former President Clinton, an old Brown nemesis, for an endorsement and fund-raising event. But the returns, at least as indicated by partial financial reports, were disappointing.

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Romney, Huckabee, Jindal, and Pawlenty have all been to Virginia on McDonnell’s behalf. Proof of a Gillespie vendetta against Palin? Or just basic no-brainer politics in not wanting to “benefit” from a cameo by someone whose favorable rating among independents is 33/59? McDonnell’s sitting on a nine-point lead in a state that broke for Obama last year by six points; why on earth would he risk the upheaval of a Palin appearance, particularly when the Democrats have been trying to caricature him as the same sort of rabid social con that the media caricatured her as?

The hard fact of the matter is that Sarahcuda’s only a clear asset on the trail in a red district where the base isn’t turning out. That’s why she was a good bet in Saxby Chambliss’s run-off in Georgia last year: The GOP knew it had the votes to win the election, they just needed to give dispirited grassroots conservatives a reason to go out and vote. Enter Palin. In purplish states like Virginia (and blue states like New Jersey, needless to say), having her out there becomes a crapshoot because it risks goosing turnout among liberals more than conservatives. In fact, assuming that conservatives stay motivated to send The One a message next year in the midterms, demand for her will probably be low since turnout will be high even without her help. What am I missing here?

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In a YouTube video, Sheila Johnson says Virginia needs a governor “who can really communicate, and Bob McDonnell can communicate.”

Then she tells a small crowd of wealthy donors, “The other people I talk to, especially his op-op-op-o-opponent, di-di-did this all through my interview with him.”

After muted laughter among the guests, she adds, “He could not articulate what needed to be done.”

Jared Leopold, Creigh Deeds’ press secretary, said a YouTube video depicting BET co-founder Sheila Johnson criticizing the candidate on his communication skills was a “divisive personal attack.”

“This is a cheap shot and a new low for this race,” Leopold told FOX 5 in a statement. “Virginians deserve better than personal attacks like this.

“Creigh Deeds isn’t the smoothest speaker in the race, but when he speaks he is authentic and means what he says. That’s what people will respond to, not divisive personal attacks.”

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