In response to the reports that the Obama administration will be looking to George W Bush’s 2004 re-election strategy, one columnist gives caution. Bush-Cheney ’04 may have scraped through a victory, but the same tactics won’t work for Obama. John Avlon gives five reasons 2012 is different but they rest on the following premise:
The balancing act in politics is inspiring the base without alienating the center of the electorate. Ultimately elections in America are won by the candidate who connects with moderates and the middle class. Thirteen months out, it is clear that President Obama has an uphill climb toward reelection ahead of him. His greatest asset is the weakness of the Republican field and his still-high personal approval ratings. But everything from job approval numbers to the unemployment rate to the consumer price index bodes badly for the president. If he wins reelection, it will be a much narrower victory than he enjoyed in 2008. Swing states like Indiana and North Carolina are unlikely to come back into his fold. He won independent voters by 8 percent last election but now his independent approval rating is underwater at 37 percent, with Mitt Romney carrying a 55 percent approval among independents in a head-to-head contrast.
Reaching for the last presidential reelect playbook smacks of a lack of imagination by Team Obama. Yes, the president needs to reignite support of his progressive base, which has suffered because of unrealistic expectations that collided with an enduringly bad global economy. But while playing to the base might feel good to Democratic Party consultants, a look at the national numbers shows that it threatens to take a long-shot and make it worse, guaranteeing a razor thin reelect at best by focusing on the base at the expense of independents and the center.
