The reason the media is not giving him equal billing in their coverage is more likely because he is a 3rd time presidential candidate that hasn’t raised the money, staff or organizational offices that his first or second time rivals who beat him in the scientific polls have. Not because of a bias against him as a candidate. The mainstream media would love to have a Republican nominee who is older than McCain (would be the oldest president ever) and who would need majorities in congress that are not projected to happen even by the most generous speculations in either of the next 2 elections in order to get anything done.