New Obama Ad says YES, We *are* better off than we were 4 years ago

“Here’s where are today: 30 months of private sector job growth, creating 4.6 million new jobs.”

“We’re not there yet,” the ad’s narrator admits. “But the real question is: Whose plan is better for you? The President’s plan asks millionaires to pay a little more to help invest in a strong middle class. Clean energy. Cut the deficit.”

The ad will air in Colorado, Florida, Iowa, New Hampshire, Nevada, Ohio, and Virginia, according to the campaign.

NY Times:

Mr. Obama has been arguing not just that his plan to economic prosperity is moving in the right direction – forward, as his campaign slogan says – but that Mitt Romney’s policies would take the country back.

This ad doubles down on that argument, pointing to Mr. Obama’s plans to ask the wealthy to pay higher taxes and Mr. Romney’s support for less business regulation. The ad also raises again a claim made in a study that Mr. Romney’s campaign has disputed, saying that his tax plan would actually raise taxes on middle class families by $2,000.

But the Romney campaign called the ad false and misleading. “Americans are not better off since President Obama took office,” said Ryan Williams, a spokesman for the Romney campaign. “Twenty-three million Americans are struggling for work, our national debt has hit a record-breaking $16 trillion and more Americans are in poverty and on food stamps than ever before. Mitt Romney’s economic plan would lead to a more prosperous future for middle class families spurring growth and job creation, and ensuring that the next four years are better than the last four.”

The Romney campaign put out a statement in response, saying: “23 million Americans are struggling for work, our national debt has hit a record-breaking $16 trillion, and more Americans are in poverty and on food stamps than ever before.”

VIDEOS: Romney releases 15 new ads for 8 swing states

These fifteen new TV ads will run in eight states:

Romney Presidency: Day One

What will a Romney Presidency be like?

Day one:

“President Romney immediately approves the Keystone pipeline, creating thousands of jobs that Obama blocked.”
“President Romney introduces tax cuts and reforms that will reward job creators, not punish them.”
“President Romney issues order to begin replacing Obamacare with commonsense health care reform.”

That’s what a Romney Presidency will be like.

York: “Republicans should be glad that Gingrich ran”

Byron York says that although Gingrich “elevated the GOP race“, his exit from it was overdue.

Gingrich never recovered from Romney’s thrashing in Florida, although he later won his home state of Georgia by a huge margin. With that exception, the Gingrich campaign faltered step by step. First Gingrich was going to win the nomination. Then he was going to keep Romney from winning the nomination. Then he was going to fight for conservative positions in the Republican platform. Then he withdrew.

In an organizational sense, Gingrich never really had much of a campaign. But he is a serious man who has accomplished big things in his life, and his presence made the race a more substantial affair. And it’s fair to say Romney became a better candidate after facing the Gingrich challenge. Even those Republicans who never wanted Gingrich to win should be glad he ran.

The Romney Approach to Campaigning

Bill Kristol advises the GOP candidate:

Romney might even consider offloading his entire opposition research and instant response operation to the Republican National Committee. Let the RNC and the super-PACs put out the statements denigrating the Democratic candidate. Romney should treat his opponent with respect not contempt, sobriety not snark, and good humor not sarcasm. Romney should run for president rather than run against Obama. Others can take care of making the anti-Obama case, focused on the past. He needs to make the case for his future presidency.

Part of making that case is winning over some citizens who voted for Obama in 2008. People don’t like being told they are, or were, stupid. If some previous Obama supporters are now disappointed—and they are—Romney should empathize with them, not condescend to them. In 2004 John Kerry unfailingly gave the impression that he thought if you had voted for Bush, or approved of anything he’d done, or found him in certain ways likable or admirable, then you were an idiot. That’s no way to beat an incumbent. His former supporters need to be won over rather than bludgeoned into submission. Reagan provided a strong contrast on the issues to Jimmy Carter in 1980. But his tone wasn’t snide or contemptuous. Romney—and especially his campaign, which has had a taste for the snide and the contemptuous—might profitably study Reagan’s 1980 effort.